Why South African salons choose Lime Light

Amazing brands, national showrooms, great prices and training, all from one professional supplier

Lime Light Hair & Beauty is a professional salon supplier for hairdressers, barbers, beauty therapists, nail technicians and spas across South Africa. We stock more than 20 000 professional products from over 60 leading brands, and the Emsa group runs six showrooms in Johannesburg, Cape Town and Durban. Add trade prices for salon owners, R30 local delivery on qualifying orders and hands-on training, and it is easy to see why so many salons make Lime Light their first call.

This guide covers everything you need to know: who we are, the brands we carry, where to find us, how to save and how we help your team grow.

Lime Light at a glance

Who we are: part of southern Africa's professional beauty powerhouse

Lime Light is part of the Emsa group. Founded in 2017, Emsa Distribution has grown into the largest supplier of professional hair and beauty supplies in southern Africa, bridging global innovation and local salon expertise. Our family of specialist divisions means you get one partner for everything from a bottle of developer to a complete salon fit-out.

Amazing brands, all under one roof

Great results start with great products. We partner with the professional brands South African salons trust, so you can fill your backbar and your retail shelf in one order instead of chasing five suppliers.

Browse every brand on our hair brands, beauty brands and nail brands pages.

Everything your salon needs, in one place

Hair care, colour and styling

From colour and developer to treatments and finishing products, our hair range covers every service on your menu. Stylists love the depth of the colour ranges, and clients love the retail care they can take home.

• Colour and care: Wella Professionals, Dikson, Kenzo, Nouvelle and Morfose
• Treatments and smoothing: Brazilian Gold, Amazonliss, GoCare and Shakebar
• Tools and brushes: Tangle Teezer, Invisibobble, Bio Brush, Parlux and ETI Hairdryers

Barbering and men's grooming

Barbers need tools that keep up with a full diary. We stock the clippers, trimmers and grooming ranges that busy barbershops rely on every day.

• Clippers and trimmers: Wahl Professional
• Grooming and styling: American Crew, BlueBeards Revenge, Ossion and Razorline

Beauty, skincare and waxing

Therapists can find professional skincare, lash and brow tinting, and the complete Depilève waxing system, which is distributed in more than 120 countries.

• Skincare and spa: ANESI Lab, Charlotte Rhys, Soopaskin, Spa Life, Motherkind and Beamarry
• Brows and lashes: Refectocil, BrowGazzm, Lashgazzm and La-Tweez
• Waxing and hair removal: Depilève waxes, cartridges, pre- and post-wax care

Nails

Our sister company Sparkle Cosmetics is the official and sole South African distributor of Gelish and Morgan Taylor, so nail technicians get genuine product, the newest collections and the full colour range.

• Gel and lacquer: Gelish, Morgan Taylor and Nailz, including seasonal collections
• Enhancements and builders: Entity and Gelish Brush-On Builder
• Nail art, tools, tips, adhesives and display stands

Salon furniture, equipment and interiors

Opening a new salon or giving your space a refresh? Through Marica Products and Beautiquip, the Emsa group supplies styling chairs, basins, treatment beds, trolleys, equipment and complete turnkey salon interiors. Visit a showroom to see and test furniture in person before you buy.

Six showrooms: see it, touch it, try it

Some things you need to see in person, like a new styling chair or the exact shade of a gel colour. Our showrooms let you shop the range, compare products side by side and get advice from a team that knows the salon trade.

Get directions on our about us and store locator pages, or contact us.

Great prices, and even better prices for professionals

We work hard to keep professional products affordable, because every rand you save goes back into your salon.

• Trade prices: own a salon? Register a trade account and unlock professional pricing
• Specials, sale and clearance: regular deals on top brands, updated all the time
• R30 local delivery: on online orders of R850 or more, in selected areas
• Come in and save: spend R850 or more in store and save 5%
• Welcome discount: 10% off your first online order with code BIGSAVE10
• Payflex: split your payment at checkout
• No surprises: prices are shown in Rand and include VAT

See the latest deals on our sale page and clearance page, and read the full delivery and returns details.

Open a trade account in three easy steps

Trade customers get professional pricing across the range, which makes a real difference to your margins on backbar and retail stock.

Training that grows your business

Professional products work best in trained hands. Lime Light supports stylists, barbers, therapists and nail techs with product knowledge and hands-on education, including courses in the dedicated training room at our Sandton showroom.

• Learn new techniques and keep up with the latest trends and collections
• Know the products so you can recommend the right retail to every client
• Get more from every service with the correct application and aftercare
• Build confidence in your team, which your clients will notice

Ask your nearest showroom about upcoming courses and brand education days.

Who we help

Shop the way that suits you

• Online, 24/7: order at limelighthb.co.za whenever it suits your diary
• In store: visit any showroom for advice and hands-on shopping
• By phone or WhatsApp: call your nearest showroom and our team will help
• Follow us: Facebook, Instagram, YouTube and TikTok for new launches, specials and how-tos

Frequently asked questions

Who is Lime Light Hair & Beauty?

Lime Light Hair & Beauty is a South African supplier of professional hair, beauty and nail products, salon furniture and equipment. It is part of the Emsa group (Emsa Distribution (Pty) Ltd), founded in 2017 and now the largest supplier of professional hair and beauty supplies in southern Africa.

Where are the showrooms?

The Emsa group has six showrooms: Lime Light Sandton and Lime Light Boksburg in Johannesburg, Hands Down Stikland and Hands Down M5 Park in Cape Town, Beautiquip in Durban and Sparkle in Mowbray, Cape Town.

What are the showroom trading hours?

Lime Light Sandton, Lime Light Boksburg, Beautiquip Durban and Sparkle Cape Town are open Monday to Friday, 08:00 to 17:00. Hands Down Stikland and Hands Down M5 Park are open Monday to Friday, 08:30 to 17:00, and Saturday, 08:30 to 12:30. All are closed on public holidays.

Which brands does Lime Light stock?

Lime Light stocks more than 60 professional brands, including Wella Professionals, American Crew, Dikson, Brazilian Gold, Tangle Teezer, Wahl, Parlux, Gelish, Morgan Taylor, Entity, Nailz, Depilève, Refectocil, ANESI Lab and Charlotte Rhys.

Is Lime Light only for salon professionals?

Anyone can shop on limelighthb.co.za. Salon owners can also register for a trade account to unlock trade prices.

How do I get trade prices?

Click "Register for trade prices" on limelighthb.co.za, give us your salon's details, and once your account is set up your trade prices show when you log in.

How much is delivery?

Online orders of R850 or more qualify for R30 local delivery in selected areas. Orders placed after 13:30, or over a weekend, are processed on the next working day.

Are there discounts for new customers?

Yes. At the time of writing, new customers save 10% on their first online order with the code BIGSAVE10, and spending R850 or more in a showroom saves you 5%. Terms and conditions apply.

Can I pay in instalments?

Yes. Payflex is available at checkout, so you can split the cost of your order.

Does Lime Light offer salon training?

Yes. Lime Light supports hairdressers, barbers, beauty therapists and nail technicians with product and brand training, including courses in the training room at the Sandton showroom. Contact your nearest showroom for upcoming dates.

Does Lime Light sell salon furniture and equipment?

Yes. Through the Emsa group's Marica Products and Beautiquip divisions, Lime Light supplies salon furniture, basins, beds, trolleys, equipment and turnkey salon interiors, alongside everyday salon essentials.

Who distributes Gelish and Morgan Taylor in South Africa?

Sparkle Cosmetics, part of the Emsa group, is the official and sole South African distributor of Gelish and Morgan Taylor. Both brands are available from Lime Light.

Ready to stock up?

Shop more than 20 000 professional products at limelighthb.co.za, visit your nearest showroom or give us a call on 011 262 2451. Your salon deserves the good stuff, and so do your clients!